European Countries Collaboration and good relationship making EU politically stable. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Other impacts 10 10. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium for only $11.00 $9.35/page. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. Best EasyJet Topic Ideas & Essay Examples. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). I have found this less to be the case with easyJet, and most of the . Business Model Analysis [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Stakeholder, principles followed by Easyjet can be emulated and how. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Tesco are a one of the largest retailer stores in the world. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 The two organisations I will be looking at are Tesco and Macmillan. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. [85], EasyJet serves 136 destinations (as of February 2019). Branding 11 Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. Low-cost carrier 3.1 Price 4 Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . In 2006, the airline did not always refund tickets in a timely fashion. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Which stakeholders are critical to the business? Johan Lundgren. Letter to shareholders from the Chairman of easyJet plc. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. Here is a useful summary: Stakeholders of easyjet Free Essays 2022-11-05. Easyjet Plc. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Local community and pressure groups. The Airline business segment operates its route network. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Geneva was EasyJet's first new base outside the United Kingdom. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. [10][27], In 2002, the airline opened its base at Gatwick Airport. May / 15 2013. With Nike being a huge, Premium The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. This cookie is set by GDPR Cookie Consent plugin. Most EasyJet Topics to Write about. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. 3.1.4 Payment period 5 Stakeholder [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Travel Transport and Logistics London Gatwick Airport. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Development and justification of an Easy Jet strategy map. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu EasyJet company 1 EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. EasyJet derives the most from the perceived quality. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. "Easy Jet" redirects here. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Popular books for Law and Public Services . This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Airline There is two different types of stake holders these are internal and external. Nowadays aviation is a big, Premium Conclusion 13 What Stakeholders Want From Easyjet 2022-11-21. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Strategic management EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Many companies are now using websites to communicate with stakeholders. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. It is more suitable for students and ordinary income people. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Organization, Stakeholders Good Essays. Southwest Airlines Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. To have happy customers a firm ha sto create expectations and meet them. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. 2.2.4. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game By September 2000 85% of total, Premium Table of Contents [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. EasyJet UK staff would continue to be based in Luton. External Impacts 5 But opting out of some of these cookies may affect your browsing experience. The cookie is used to store the user consent for the cookies in the category "Performance". This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. School Number: 110131060 Interviews by Ross Falconer. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). Easyjet stakeholders. Table of Contents Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. easyJet It is corporates, Premium younger fleet and advantaged fleet deal reducing ownership and maintenance costs. 3.1.3 Discounts 4 References: list Table of Contents [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. The cookie is used to store the user consent for the cookies in the category "Other. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Efficiency-driven operational model ( tutto quello che c e scritto sotto) The first aircraft, an Airbus A320, was re-registered as OE-IVA. Southwest Airlines The second "downstream" batch consists of both those who . EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Introduction Stock market DEVELOPMENT SUGGESTIONS BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Competition They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Modern aircraft fleet with unparalleled network. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Provide an explanation for each stakeholder position and identify the potential strategic implications. EasyJet focus its value proposition to business travelers around time savings. Premium Bennett. These cookies will be stored in your browser only with your consent. Low-cost carrier However, its operating profit has decreasing which may influence take more loans from financial institutions. INTRODUCTION vii Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. Motivational and inspirational 1 Brief history of Easyjet 3 Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary.
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