It's fun to play with the trends, but you want to keep going back to the classics. Easy, breezy, beautiful CoverBoy? RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. Use of this site constitutes acceptance of our Why start a makeup line now? Take our 'parent company' quiz! For one thing, James has a considerable social media presence in a world that increasingly values social media. . CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. And that influence is powerful. Gem is magenta pink base with chunky, iridescent octagonal glitters. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. pic.twitter.com/088HlYBjQI. The Mally. We change lives. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? CoverGirl has announced its first ever CoverBoy. Here he is with Katy Perry (that highlight tho!!! James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. Sometimes the world is a beautiful place. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. A selection of the most viewed stories this week on the Monitor's website. ?? As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. Photo: Courtesy of Coverboy. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. We know that theres been an increased awareness of queer and trans people in our popular consciousness. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Tea. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Return to homepage. Start here with our favorite contouring palettes for highlighting and sculpting. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. Use of this site constitutes acceptance of our Jamess selection may be a reflection of that change. Our work isn't possible without your support. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Vote for your favorite beauty products now! Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Companies can also win over younger audiences by making social statements. Hmmm well that joke is ruined, but who cares! Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. "Everything in life is balance. coverboy makeup name change. Get non-boring fashion and beauty news directly in your feed. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. If you have questions about your account, please The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. A screenshot from one of James Charles' YouTube makeup tutorials. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). 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After DragCon, COVERBOY will be available on shopcoverboy.com. So why now? He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. James Charles Dickinson is CoverGirl magazine first CoverBoy. Its basically the same thing," Willam tells Elite Daily. I could look at this all day long and not get bored. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. To enjoy our website, you'll need to enable JavaScript in your web browser. ", "We instantly became friends," Roncal says of their meeting and longterm bond. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. Charles is an aspiring makeup artist from New York, who has amassed more . And with that newfound influence, that generations values are becoming increasingly visible. At the age of 17, Charles is breaking boundaries and doing it in style. Charles expressed his excitement for his new gig on his Instagram and Twitter. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. James Charles is no exception. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Your California Privacy Rights. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Got ten of 'em.". If you were to come up with a punchline to a joke about the Monitor, that would probably be it. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Covergirl. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023.

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